H&M? Against Aids Campaign !
Pro7? Red Nose Day!
Red Bull? Sport!
McDonalds? McDonalds Kinderhilfe-Stiftung!
But how about Zara?
Zara is the biggest clothes retailer of the world, but who pulls the strings?
Who do we give our money when we buy this cute new dress?
What do they do with our money? You don’t know right?
Or Youtube, everyone uses youtube, it’s easy and convinient. It generates billions of revenue per year with advertisement, but since it was bought by Google in 2006 do you have any idea what happens with this advertisement money? No you don’t.
Then again think about it, from how many companys do you know what happens with the revenue they earn? Besides paying the employees and bills? Sure some will be invested into new projects but what about the rest? What if they finance in secret the preparations of World War III? Or a project to revive Hitler?
Ok that sounds a little unrealistic, but let me give you a real example:
You all know ‘Müllermilch’ right? You probably drank it before, too.
What would you do if I told you, that the brand ‘Müller’ has been supporting
the german ‘Nazi’ party NPD for years?
Or ‘Heineken’ the famous german beer brand? Yummy beer by the way, but don’t choke on it, when you get to know, that they support brutal dog fights in Asia.
And this is just a tiny little part of what can and has to be discovered.
For the normal consumer it is almost impossible to know things like that. They can only be discovered through a great deal of research.
But who has time for that in this age where everything has to be fast.
Fast food, fast fashion, fast cars, fast, faster, always even faster.
That’s why todays society needs a place where important information like that is revealed.
That is what we are here to do.
That’s why we FAST EXPOSURE.
Look forward to more!