EARTH – Ain’t we all lovin’ it?

So McDonald’s is going Eco-Friendly? From ‘red’ to ‘green’ it is!

ImageHow?                                                                                                                                                                                                                                                                     For a first the 20,000 liters of vegetable oil the McDonald’s outlets in the United Arab Emirates use annually to cook french fries and other foods will be collected and ‘recycled’ to bio diesel. Similar projects are launched in Brazil, Chile and Argentina, too. Also they use an interactive software program ‘Eco-Progress’ for managing and reducing energy usage in restaurants in France. In Australia McDonald’s is involved in water management, saving water with their advanced storm-water retention tanks. Further they recently opened a few ‘green restaurants’ in the US. But they made the probably biggest difference in Japan: They joined the Team minus 6% program of the Japanese government, which is trying to reduce CO2 emissions by 1 kg per person, per day. McDonald’s offers a discount to consumers who registered to participate in this program. With this McDonald’s helped to increase the number of participants from 40.000 to 380.000. (For more Information about McDonald’s sustainability actions: http://www.aboutmcdonalds.com/mcd/sustainability.html )

Seems like a pretty big step in the right direction right?
But can this weight up with their non-ecofriendly activities?

For my this is just a bad try to hop on the ‘going green’ trend. Alone the fact that they sell products with meat harms the environment more than they can ever try make up for with being eco-friendly. Because of the large demand on cheap beef huge areas of land is being used to farm cows, therefore often trees are being cut down. As everyone knows trees ‘breathe in’ carbon dioxide and convert it to oxygen (for the experts among you guys, of course I simplified this process a lot!! :D), ergo if more trees are cut down less carbon dioxide is ‘recycled’ and global warming increases.
That’s a fact!
And they are unable to change it unless they’d decide to solely sell veggie burger.
(Interested in this topic? Check out Anrofi‘s blog entry about ‘How german sausages contribute to climate change’ –> http://curiositykilledtheconsumer.wordpress.com/2012/04/23/how-german-sausages-contribute-to-climate-change-2/)

So I think the marketing department of McDonald’s just looked at the need of society’s conscience, learned from it and acted accordingly, starting this ‘going green’ campaign.

I mean it’s indeed a valuable skill for a manager to be able to recognize that kind of trend but I highly doubt the sustainability of this idea and the real effect on the environment.
But who knows, miracles do happen sometimes, maybe this impulse will animate other companies to ‘go green’ too and that actually would make a real difference.
So McDonald’s did start with a step in the right direction…Image

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7 Responses to EARTH – Ain’t we all lovin’ it?

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  2. xxanh says:

    In the beginning you introduced a few campaigns of Mc Donald’s in order to become “green”, therefore I thought you will give us further information about this whole project. My first thought were “Oh, I didn’t know that Mc Donald’s are doing all these eco-friendly projects, maybe it isn’t that irresponsible (concerning meat production etc.) as everyone is saying. Surprisingly, you criticize Mc Donald’s actions and call it “a bad try”, instead. Then, my thoughts were “She is actually right. Mc Donald’s-you are so irresponsible.” You did very well in presenting an aspect and then turning the reader’s opinion around. But I think that even a (bad) try is already the right step in the direction to become an eco-friendly company.

    I really like your style of writing – short and precise. You also attached nice pictures, especially the red Mc Donald’s logo turning into the green one. The video, in contrast, was not necessary in my opinion.
    All in all, very nice blog!

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