“”Hey, did you see these really cool vintage sunglasses on Asos.com?”
“When did you have time to look for new sunglasses? You should do something for uni.”
“No, I just saw it on facebook. I thing I’ll get them, they are only £18.00!”
I guess everybody knows this kind of situation. Everybody has a facebook account, checks his or her news feed at least once a day, and there the wave comes, a tsunami full of new status updates, pictures and posts from some pages or companies you “liked”.
And there comes the burning desire to shop something. Why? because you subscribed to the official H&M page, Asos page.
But that’s not it. Your favourite musician has released a new single, is going to have a concert in town and ticket are on for sale. It takes less than one minute and a few klicks for you to be the happiest person on earth.
That’s the way Social Media works. Facebook, Twitter and Co. are perfect platforms for marketing of the big modern firms. And it seems like they are more and more substituting traditional ways of advertising.
How to be successful without any advertisement, we already showed you in a blogpost earlier on. Zara is the best example, no big placard campaigns or frequently played TV spots; there are no huge amounts of money spent on expensive ad campaigns worldwide. But still, ZARA is in everybody’s mind when you need a new blouse or new shoes. Why that? We gave you lots of reasons for that. And there was this one aspect in particular that is gaining more and more importance in today’s marketing strategies: Social Media is the magic word. Facebook, Twitter, Flickr, Youtube and many more online platforms offer a new stage for huge brand campaigns, sometimes even for free! So why not? To be honest, refusing to set up a Facebook page for your company could be your end.
Business – Social Media = FAIL. Businesses need to have a social media presence just for the sake of being able to know what people are saying about them and their products. Like it or not people are talking about your business, they are talking the good stuff, bad stuff and ugly stuff. Not only are they talking but their friends and followers are listening. Research shows that 78% of consumers trust peer recommendations and only 14% trust advertisements. For that reason, every business should have someone that understands social media assigned and responsible for their social media presence.
That’s blogger Scott Williams’ opinion (www.bigisthenewsmall.com) and he might be right. Once a person has “liked” your page or subscribed to you, he or she is just one klick away from the fastest updates, without loosing time of e.g. printing ad posters or filming long TV ads for your company.
In fact, the new facebook timeline with its huge banner seems like a big new opportunity for advertising, doesn’t it?
Another example is famous brand Coca Cola. They do not only have a facebook page, but a Twitter and Youtube account as well.
Other than for advertising purpose, social media seem to be a perfect way to connect to your potential future customers, you get feedback without huge effort.
“What’s in it for me?” you might ask. Actually there is a lot. As mentioned before, you have the newest information available, you can share your opinions and even complaints. Often you can even get direct help or service via Facebook and Twitter ( You wanna know if this new restaurant is good and reserve a table for two ? Check if they have a Facebook page and post your reservation!)
Social media even encourage you to work for your favorite company. Zara for example included an employment ad on their Facebook page.
So the next time you use social media, which is probably within the next hours, be aware of the fact that is often has more influence than you think it has!