Let me ask you a question:
Can you spot any striking connection between Karstadt and Schlecker?
I mean beside the obvious, that they both went bankrupt not too long ago.
I’ll give you guys a hint: When you walk through any mall, what happens around 6:30 pm?
Well obviously its not as crowded anymore, but that’s not my point today..
No, what I was getting at is the fact, that Karstadt and Schlecker close their doors and switch the lights off around that time, shutdown.
Who of you has not been terribly annoyed before from their aweful business hours!
There should only be a few amongst you who weren’t bothered by it (yet)…
There is nothing more annoying than walking to the Schlecker store in your neighborhood on a saturday, only to realize that it’s closed (maybe mosquitos at night in your room appear to be similar annoying, but you get my point!!)
In my opinion their business hours have done a great deal to lead those two companys into insolvency.
Also if you compare the assortment of Schlecker to other drugstores, f.e. to DM you will realize, that they have way more to offer and to choose from. Even the stores are prettier! They are bigger and therefore brighter and friendlier. Schleckers concept was it to be present everywhere, no matter how small the stores were and how many other Schlecker stores already existed in the same neighborhood. As a matter of fact, on my 10 minutes way to universitiy via bike I pass 3 Schlecker stores..
And for the service, oh boy, how often did i wish for a friendly ‘hello’ or ‘goodbye’ from the Schlecker employees, but as far as I remember I never received one!
And the only friendly word from a Karstadt employee I ever got was downstairs in their food department, someone giving out samples of cheese.
Considering these I can’t help wondering if those two company would have also went insolvent, if they had been more customer-friendly, concerning both business hours and service. Thinking about this I can’t help to think about other companys with similar awkward business hours (or even worse!). ‘Die deutsche Post’ for example has the worst business hours ever! But the Deutsche Post has been one of the biggest and successful german companys and still is. So what is the difference between companys like Karstadt/Schlecker and the Deutsche Post? It’s actually fairly simple, there are a lot of alternatives to Karstadt and Co.
If Schlecker is closed you just go to DM or Rossmann. No problem at all, but where do you go if the Post is closed?
Once that happens things get highly problematic!
That is the rule of substitution, once you have many possible substitutes for the good/service you are offering you ned to keep the customer coming to you, away from your competitors. And that does apparently not work without beeing extremly customer friendly in all areas!
Once you start thinking about stuff like that you start to discover very interesting theories and make connections
from which you might even benefit sometime later in your life.
So question everything and look for hidden pattern, because its fun to explore them!
Go research topics that randomly come to your mind and don’t be afraid to make bold assumptions,
they could turn out to be true afterall!