HTML Formatting Features

Shopping List:

ALDI

  • Potatoes
  • Tomatoes
  • Milk
  • Nuts

EDEKA: Buy cheese according to these priorities of taste

  1. Edamer or
  2. Emmentaler or
  3. Gouda or
  4. Blue Mold Cheese

“Erstmal zu Penny!”

Asparagus

Coca Cola ZERO!

Limonade Lemonade

REAL

Very important!

  • Toilet Paper
  • Orangenail polish
  • Eyeshadow: Dark purplish-blue with blue pearl
  • M&Ms:
  • with peanuts!
  • Honey

Shopping Behavior: Consumers Flock Together, But Don’t Necessarily Buy

(Original Article)

ScienceDaily (Apr. 20, 2009) — Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research.

Authors Sam K. Hui (New York University), Eric T. Bradlow, and Peter S. Fader (both University of Pennsylvania) analyzed tracking data from an electronic system called Pathtracker®, a device attached to the bottom of a shopping cart that emits a signal every five seconds to track shoppers’ paths. They matched the shopping cart paths with purchase records obtained from scanners to create complete records of consumers’ shopping trips. The data came from a large supermarket in the eastern United States.

The data showed that although consumers are attracted to crowded store zones, they are less likely to make a purchase once they arrive.The authors also discovered that the more time people spend in a store, the more purposeful they become. “As consumers spend more time in the store, they begin to feel time pressure when making the visit. Thus they adapt by changing their shopping strategies: They are less likely to spend time on exploration, and instead focus on visiting and shopping at store zones that carry categories they plan to buy,” write the authors.

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About Lilly

Hei! Moi! Terve! My name is Lilly and I am a German business student spending two semesters abroad in Helsinki, Finland. I already felt in love with my new home in August, but now I decided to share my experiences with you. My aim is to give you an understanding of Finland itself, its culture as well as some advices at first hand; but hopefully, you are also convinced to get your own impressions visiting this breathtaking country at least once in your life. Tervetuloa!
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3 Responses to HTML Formatting Features

  1. Mai says:

    First of all, cool idea to introduce your article with a “to-buy” list. Very appealing as it has kind of a “minimalistic art/typography” atmosphere to it. Secondly, to me a very interesting post because you “throw” a study on us, making us confused and thinking about the subject rather than reading an opinion of you.
    What I can say is that for me this study is totally true. I can tell that I often go into shops because I see many people going in there, but I never really find something, which is a pity. And to me it seems that I shop very superficial nowadays, it’s not like some years ago where I went into one or two shops and stayed there for hours and found my pieces, but I rather go into many shops in a short time and don’t find anything.
    What I miss are some experiences from consumers, e.g. you could have gone on the streets or searched a little more if the people really do as it is told in the study. To give it a little bit more “reality background”. But other than that, well done!

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