EDEKA: Buy cheese according to these priorities of taste
- Edamer or
- Emmentaler or
- Gouda or
- Blue Mold Cheese
“Erstmal zu Penny!”
Coca Cola ZERO!
- Toilet Paper
- Orangenail polish
- Eyeshadow: Dark purplish-blue with blue pearl
- with peanuts!
Shopping Behavior: Consumers Flock Together, But Don’t Necessarily Buy
ScienceDaily (Apr. 20, 2009) — Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research.
Authors Sam K. Hui (New York University), Eric T. Bradlow, and Peter S. Fader (both University of Pennsylvania) analyzed tracking data from an electronic system called Pathtracker®, a device attached to the bottom of a shopping cart that emits a signal every five seconds to track shoppers’ paths. They matched the shopping cart paths with purchase records obtained from scanners to create complete records of consumers’ shopping trips. The data came from a large supermarket in the eastern United States.
The data showed that although consumers are attracted to crowded store zones, they are less likely to make a purchase once they arrive.The authors also discovered that the more time people spend in a store, the more purposeful they become. “As consumers spend more time in the store, they begin to feel time pressure when making the visit. Thus they adapt by changing their shopping strategies: They are less likely to spend time on exploration, and instead focus on visiting and shopping at store zones that carry categories they plan to buy,” write the authors.