Business Aesthetics Design Importance Style
Attitude Marketing Creativity Uniqueness Inspiration
In our blog we already talked a lot about advertising, may it be special scarcity strategies like Zara is using, or new platforms social media is offering. So far many information about strategic ways.
Let’s talk aboout another aspect: the visual one.
Every ad campaign has a message, and this message is delivered through what? Yes, indeed through pictures or visuals. But nowadays that is way not enough. These visuals have to include many aspects to consider. Just to name some:
- they have to be unique in order to be catchy.
- they should be appealing.
- they put associations in our heads.
- they use symbols.
- they make us desire something.
With all these aspects, pictures are often overloaded with colors, details, symbols and many more little pieces.
A picture is worth a thousand words. Many of you are familiar with this saying. But a thousand words, aren’t that too much? The purpose of advertisement is to bring one message across, ins’t it? Therefore a picture could provoque too much associations, putting the original purpose in the background.
What about only using words in order to reach the audience? Not enough you believe? Well, advertisers are now giving importance to a potential critical but relatively underestimated executional element that is typography.
Typography is a very important element of word-driven advertising, such as in the print media and the internet. It has a significant potential to influence motivation and ability of an advertising message. Advertisers often fail to realize the impact that the typography of a message can have on the consuming audience especially children. Whether you are selling office desks London or cosmetics, it is important to understand the state-of-mind of the concerned audience and design the typography accordingly.
Aesthetics and visual design have always been a crucial point of marketing and business. But nowadays it has incredible dimensions. Design is gaining more and more attention, and it is beautiful to get inspired by it.
For more inspiration visit:
To be continued…