In some of my posts I tried to explain how important it is for a company to consider visual as well as social media aspects. For advertising purposes, the combination of both is essential when it comes to attracting new customers and staying competitive.
The perfect example which proves this fact is Zara. We discussed Zara in-depth on our blog, and one can surely say that their success it partly because of their design including minimalistic fonts, aesthetically appealing compositions of text an images on their website as well as their online presence on social communities such as Facebook and Twitter.
Zara is a perfect example of what a company in this century of world-wide web, technology innovation and social media needs to do. But big companies like Zara are not the only ones who profit from this. Especially small companies and start-ups can take advantages of gadgets and platforms in the internet. In the world of internet, online presence is the key term. But what exactly is an online presence? Is a page on Facebook and an own website enough? Not really. According to seenbest-web-design.com it is a lot more:
Online presence doesn’t mean just having a website. It is a broad phrase that includes all aspects of internet marketing; websites, blogs, social media profiles, business listings, and client testimonials with regard to the products and services being offered.
Having this in mind, online presence offers big chances for any company in internet marketing and spreading the word as it is not only a company website. It is way more! But how to use all means of online presence efficiently?
It is commonly mistaken, that online presence costs a lot of money. In fact, it can cost you a lot of money, but if you know the right gadgets and online services, it can even be for free.
Once you are becoming an entrepreneur and want to boost your company, there are a variety of ways to do so. You can find real gold mines when it comes to social media advertising, publishing, editing or sharing. And let me tell you, Facebook is not the only way!
This week I will introduce a very useful tool that can help your business gain more presence and at the same time look really cool.
Imagine you are starting your online business, offering beautiful little cupcakes and cakes. You would really like to have a booklet introducing you to your customers, your philosophy, your products and of course provide some images of your products as your business is online.
Printing would cost some money, and the distribution of these booklets could be a challenge as you are seated in a small village close to Berlin. What to do?
What would you say if I told you that there is an online service where you can create an online booklet, which would be open for all possible customers having access to the internet and on top is for free?! Don’t think there is something like that? Well, there is… ISSUU it’s called!
What it is:
ISSUU is an online publication service that allows everybody to upload any types of documents or to publish magazines and makes it easy to collect, post, share images, layouts and communicate with other publishers all over the world. Check out an example here to see how your work can look like.
How it works:
1. Get yourself an account.
2. Log in and explore ISSUU by watching some videos.
3. Upload you documents and make them available for many readers online.
4. Read, collect, and share!
What others think:
Online and digital publishing is gaining more and more importance. Just think of the invention of the Kindle or the iPad. According to secondflush.de, for the first time Amazon sold more eBooks than real books in 2009 at Christmas, which proves that digital publications are increasingly demanded as is is much more convenient and faster to get.
For this reason ISSUU seems to have found the perfect market niche and is surely going to spread very quickly.
Six Reasons to Publish on Issuu.com (taken from theinsider.idxcentral.com)
- Three view modes (magazine, presentation and paper) allow flexibility
- Upload any kind of document
- Connect with others in the Issuu Community who are interested in real estate
- Create a personal library at Issuu.com to track the number of people viewing, bookmarking, and linking your publications
- Integrate Issuu.com into your own website
- It is free to use the basic version and low-cost for IssuuPro (which has no ads)
As scholars continue to publish work online more frequently, I can see this kind of sharing, embedding, and linking becoming a standard citation practice that connects the article to the larger network of information from which it emerges.
People who use ISSUU can create beautiful online publications that look and act like virtual magazines, complete with crystal clear images and pages that turn at the corners.Overall, Issuu is an excellent step forward in the realm of good-looking digital publications.
Real estate agents can use Issuu.com’s services as an online promotion tool for their property brochures, market reports, multiple page fliers, or presentation packets that allow visitors to turn pages with a click of the mouse. Upload your piece and promote yourself with style and class. Your finished document can be incorporated into your website or social media platform, such as Facebook or Blogger.