Sharing and spreading ideas and information, collecting pictures and pieces of information, connecting to other people or simply looking for some creative inspirations; there are many ways to do so especially since the world-wide web exists.
ISSUU was just one example of a platform where you can do so. And of course social communities like Facebook or Twitter are well-known for their power to spread ideas and usability for marketing purposes. But there are other rising platform, which are captivating people all over the world and should not be underestimated.
Alright, they seem to be not very different from each other at the first glance. But there is when you look closer; and these tiny (or even bigger) differences make every platform different, attracting other types of users.
So what’s the difference between Tumblr and Pinterest?Tumblr is a platform for creativity, Pinterest is a user interface layered that allows you to pull things together and visualize them in these boards. And, em, we actually see Pinterest as a kind of complement, so in other words a lot the pictures that you see on Pinterest come from Tumblr, we are totally cool with that, drives a lot of traffic down to Tumblr, we drive traffic back up to them. Right now basically is a very useful way for people to organize things that they’ve seen on the internet and also different sources including Tumblr, so we at the moment don’t see them as a competitor.
So let’s have a closer look on Pinterest and Tumblr.
Pinterest looks like this:
Like Caroline observed, Pinterest is mainly an online pin board or mood board, where people people collect and share things they like. Some people even use Pinterest to collect ideas for their wedding planning or to collect recipes. On top of that, you can categorize your pins into groups.
On the contrary, Tumblr is a more blogger like platform where you can post photos, music or little texts. So it is much more similar to Twitter or a simplified WordPress version.
When describing the difference between Tumblr and Pinterest, Laura writes the following:
Pinterest is more sanitary, a cleaned up version, a post-Giuliani New York City. Tumblr on the other hand is a playground for the bizarre, the rare, the grotesque and the beautiful. While Pinterest has baking recipes, Tumblr will teach you how to get high on nutmeg. Tumblr is inherently cooler, but Pinterest makes more sense — and it has a nifty ‘Pin It’ button that you can drag to your bookmark bar and press every time you find an image worthy of being uploaded to your page.
In fact, Pinterest seems to be much more a bookmarking tool for collecting ideas, whereas Tumblr gives space and freedom for unique characters expressing their mood.
The Tangential expresses the key differences this way:
So there are big differences; for this reason each platform is more or less suitable for marketing purposes and attracts different kind of users.
In the next blog posts we will examine different factors regarding Pinterest and Tumblr, contrasting them, analyzing which platform is suitable for what type of user, what type of business and have a closer look on problems both communities are facing.