3 weeks of blogging , being creative and exposing

Exposing, yes, that’s what we are trying to do. Finding refreshing topics that cover various fields of interest and always come back to two core ideas, that is Business and IT.

How it all began…

Zara was our starting point. Lilly informed us about how companies can be successful without any advertisement, in particular Zara which is definitely a role model among fast fashion retail chains. Although word to mouth seems to be a worthwhile alternative, it doesn’t mean that traditional ads are outdated. No! They are changing,too. Just take a look at social networks like Facebook and Twitter.

Companies use these platforms for their marketing purposes and intend to attract future customers. But have you ever thought about  how enticing these ads are and what their effect is?
No? Well, neither have I. However, Mai has made us more aware of the power of Social Media and how they control our consumer behavior.

Living in a technological age and a society that is highly performance- orientated where efficient processes are created in order to save time and money, everything has to fast,fast and faster. Fast food, fast fast fashion…in a world of mass consumption it is easy to lose the plot. Nicola has shared with us her experience with throwaway fashion and gave us a piece of advice on how we can stop buying in the heat of the moment.

Fast fashion or no fast fashion, but who decides what is trendy and what is not? Mai took a good look at this topic. Knowing that trends can have different sources like runways, street styles, celebrities or cultural influences, we can deduce that certain tendencies are created that are followed by a mass of people.

Like fast fashion, vintage clothing has also become a mainstream product. Find out more about it  in Zara’s fast fashion ideology vs. vintage clothing becoming a mainstream product.

New trends are created, but most often there are reinvented or copied. Our star guest Maxim described the fine line between inspiration and plagiarism in his post. Fashion giant Zara is well known for copying the newest trends from runways and even from other fashion bloggers although they claim to only commercialize those trends.

Plagiarism is not only a problem in the fashion world but also in politics or universities. Former German defence minister zu Guttenberg caused a scandal with his dissertation. You want to know how German universities reacted on this? Check out Lilly’s blog post plagiarism finders at German universities.

True to the motto “We cover various topics”, Mirella has dedicated one blog post to marketing strategies like “Sex sells!” using the example of American Apparel. Seems like sometimes it can backfire. Find out which other fashion brands had to stop their advertising campaigns and what exploitation of women has to do with it.

Organic food, renewable energies and McDonald’s… find the bug! No, wait. There is no mistake. McDonalds is also green now! For more information, go to Earth- Ain’t we all login’ it?

Babyboomer, working women and Fujuso; these are three major marketing categories in Japan. Lilly showed us that marketing in Europe or in the US is not the same as in Japan.

In fact, business in Asia differs from business in the Western world. Have you ever heard of the “corner shop culture” or “the immigrant work ethic”? If not, you should definitely read Mai’s post When the cat is greeting you…

YouTube and GEMA, the never ending story…what GEMA does to protect the copyrights of musicians, find out more in All things come to an end. How about clubbing?

Not only music is protected by copyrights, in fact, it is all media. or Megaupload are just two of the video-on-demand websites. However, these have been targeted by authorities. Nicola  informed us more about the grey zone of streaming.

And of course we have more “never ending stories” like Apple vs. Samsung. Samsung published its brand new Galaxy S III smartphone, what can we expect from Apple now?

Last but not least, Kathi took a closer look at Karstadt and Schlecker and revealed the reasons for their bankruptcy.

Stay tuned for more exposing posts…

What happened during the last two weeks?

We had Gema, we had and the online piracy, so Lilly introduced us to ACTA. ACTA is being harshly criticized because it is not transparent and it limits the possibilities of surfing the internet. Anti-ACTA demonstrations are expected in June.

The arrangement of words and letters can have a great visual impact. Mai took us on an journey through the world of typography, fonts and design.

You are not familiar with these words? Then check out part I– a short introduction- and get inspired to explore the beautiful area of design and typography.Why it is important from a business’ point of view; part II will give you many reasons why choosing the right font is a crucial aspect determining success.Not interested in the business side but rather a design friend? Then read some basics about typography in part III and find your geeky side.

Entrepreneurs are getting younger and younger, especially in the digital business, just take a look at Facebook, Instagram or airbnb. Mirella discussed the question whether this phenomenon is just a current trend or a fundemantal change.

We’ve also answered the billion dollar question. Nicola explained why Instagram became so popular and what aspiring entrepreneurs can take away from it.

What is the ultimate weapon against WWIII? AIESEC!!! Why does sharing ideas create a better future? Kathi knows the answer.

Recently the American Time Magazine published an issue about attachment parenting. Dr. Bill Sears found a way how to make money with it. Find out more in Mirella’s post The Business of Attachment parenting.

Have you ever thought about how often you use your computer? In this technology-dominated world we rely more and more on our computers. So are we dependent on computers? Lilly says Yes! and Nicola argues that we are not. What do you think?

If we are not dependent on computers, maybe we are addicted to volleyball. Kathi shared with us her experience with this addictive sport.


It’s time again…


Fastexposure exposed Exxon Mobil during a whole week covering as many insightful aspects as possible and providing you with a vierety of opinions in each field.

We have started with Exxon Mobil’s lobbying activities and found out that the largest oil and gas company by revenue spends more on lobbying than the entire clean industry combined.We have also revealed that Exxon Mobil funds global warming skeptic groups seeking to improve their bad reputation on climate change.This topic seems enticing to you? Then check out mirkalilkas blog post here.

Kathi exposed the external influences on Exxon Mobil which turn out to be much more severe than expected. In case a hurricane hits a plant really badly, the plant has to stay “idle“.However, this means that the oil supply is being stopped and prices rise. Exxon Mobil denies price rigging and tries to fix prices. How does the public react on that?

There are not only external influences on Exxon Mobil, but Exxon Mobil itself influences the environment. Critics point at  oil spillage cases and warn of consequences like health risks and emphasize the fact that Exxon Mobil isn’t a trustworthy company. How does Exxon Mobil justify itself then?

Nicpic linked Exxon Mobil with the value of CSR and claimed that economists see CSR as a mere marketing tool or as a measure against the increasing power of labour unions. In her conclusion she writes that  truly giving CSR a meaning is up to our generation as managers- in –the-making and consumers.

Mai dedicated her post to Exxon Mobil’s commitment to alternative energies and discoverd that algae might be a potential liquid transportation fuel. For more information and criticism on Exxon Mobil visit her post.

This week we more or less focused on CSR and related issues. Therefore mirkalilka dealt with the controversial question whether CSR should be voluntary or mandatory. India serves as an example where the Government intended to pass a law that would make CSR mandatory. However, does it really serve the purpose and are companies better doing if they were forced to spend money on CSR activities? In her post you will find various opinions on that question. And what’s your point of view?

Kathi guided us in a different direction and introduced us to a completely new topic which is ADHD. Up until now no treatment has been found to cure this disorder. How does ADHD relate to business? Get more information here!

Have you ever heard about CSR light companies? Famous examples are Haribo or Krombacher. Lilly made us familiar with the characteristics of CSR light companies and exposed what critics say.

In “the business of doing good by doing well“ Nicpic discussed the question whether CSR creates more profit for companies. She asserts that many studies confirm the thesis that CSR generates value by greater attraction and retainment of talent, teamwork and improved productivity,leadership development,increased shareholder value as well as stakeholder loyalty. Whereas CSR used to be neglectable nowadays companies do better when taking part in CSR activities.

Mai informed us about the importance of online presence and introduced a great tool to publish magazines, newsletters or catalogues online.

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