Tag Archives: Business

Women In Management – We can do it! Part II

Last week I started introducing a topic very close to my heart as well as the majority of the people reading this Blog “Women in Management” and more precisely what you can do to improve your situtation. Check it out … Continue reading

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Women in Management – We can do it! Part I

I want to start this post by telling you a little story. Last week some of my fellow students were invited to participate in the Google workshop. Once it was finished one of them Conny aka LittleMissPanda told me about … Continue reading

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Publish your own magazine – ONLINE!

In some of my posts I tried to explain how important it is for a company to consider visual as well as social media aspects. For advertising purposes, the combination of both is essential when it comes to attracting new … Continue reading

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The Business of Doing Well by Doing Good

In my last post ExxonMobil and the true value of CSR I introduced the opinion of Milton Friedman as well as David Vogel, two well-respected economists, who both sharply criticize Corporate Social Responsibility. Friedman refers to CSR as “hypocritical window-dressing” … Continue reading

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Why algae is not only used by sushi masters but also by Exxon Mobil

In our blog post on monday,Mirella already gave a hint to today’s topic. Today we are having a closer look on efforts Exxon Mobil is making when it comes to alternative energies.

Posted in Business, Science | Tagged , , | 9 Comments

“Fujuso” and other Japanese Marketing Stuff

In my last blog post I discussed the ZARA marketing concept and the role of advertisement in general those days. I found out that advertising itself is still up to date but is referred to the social media and communication … Continue reading

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