Tag Archives: Marketing

The phenomenon of CSR light companies

“The majority of firm´s Corporate Social Responsibility (CSR) activities are just marketing strategies and PR” says Karsten Killian, brand consultant of “markenlexikon.com”. Therefore, a new form of CSR established: the CSR light company. But what does this term mean exactly? … Continue reading

Posted in Corporate Social Responsibility | Tagged , , , , , | 6 Comments

Visual aesthetics III – basics of typography

In the last two posts I gave a short introduction and explained why choosing the right font and design can determine whether your business is going to succeed of not. This week we will shift the focus to a different … Continue reading

Posted in Aesthetics, IT | Tagged , , | 4 Comments

Visual aesthetics II – choosing the right font

In my last post I started to enter the world of typography and design since it is gaining more and more importance in advertising industry. But what is important to know about fonts and design from a business point of view? … Continue reading

Posted in Aesthetics | Tagged , , , | 3 Comments

Visual aesthetics I – a short introduction

Business   Aesthetics   Design   Importance   Style   Attitude   Marketing   Creativity  Uniqueness   Inspiration

Posted in Aesthetics | Tagged , , , | 8 Comments

“Fujuso” and other Japanese Marketing Stuff

In my last blog post I discussed the ZARA marketing concept and the role of advertisement in general those days. I found out that advertising itself is still up to date but is referred to the social media and communication … Continue reading

Posted in Business | Tagged , , | 2 Comments